“It’s a pleasure working with Thomasina. Our work together has spanned a breadth of projects - from collating and designing a literature review for the Southbank Centre to creating targeted mailshots and marketing for a leadership programme for diverse creatives in Yorkshire. Throughout this Thomasina always rises to the challenge- quickly adapting to different contexts and producing thoughtful and creative responses.” Lara Ratnaraja Consultant
Transforming your plans into reality.
Enabling people to make transformations, communicate and realise plans, establish brands have been key strengths throughout my working life, powered by a practical can-do approach and a strong visual aesthetic. I have 35 years’ experience in arts and event management in creative and production roles including producing, marketing, branding and promotions. I was Co-Artistic Director of the specialist mask theatre company Trading Faces and subsequently Administrative Producer at Pentabus Theatre, I have created business plans, generated marketing strategy, sold work, built audiences, developed contacts and established new income streams.
I now use that expertise and experience to offer expert marketing , event management and strategic business support services. Projects range from mentoring and supporting emerging artists, a range of marketing branding and product development issues to promotional support. I enjoy enabling businesses and individuals to transform their plans into reality. Working flexibly to match your needs I leave business leaders free to concentrate on the things only they can do.
Recent strategic projects
- supporting on away days, pay reviews,
- trustee recruitment, creating role descriptions,
- board skills and pay audits
- preparing speaker briefs for a range of high-profile arts organisations.
You can also find out about the marketing and event management I offer on my marketing page here. Some examples of business support services and tours I have managed follow below: For more information or to talk to me about your project support needs contact me here.
Stoney Lane Live Concerts Evaluation
Planning and execution of delivery of evaluation for a series of ACE funded live jazz concerts over two years. Working closely with musician Sam Slater and Consultant Helga Henry.
Creating Google audience feedback forms on Google Forms
Collating responses on surveys over 2024/ 2025
Collating data on impact, quality and statistics
Assessing monitoring information
Looking at social Media impact
Focus groups
Current project on going for Stoney Lane Records
Planning and execution of delivery of evaluation for a series of ACE funded live jazz concerts over two years. Working closely with musician Sam Slater and Consultant Helga Henry.
Creating Google audience feedback forms on Google Forms
Collating responses on surveys over 2024/ 2025
Collating data on impact, quality and statistics
Assessing monitoring information
Looking at social Media impact
Focus groups
Current project on going for Stoney Lane Records
Louis De Wet Foundation at Wenlock Abbey
- Long term planning for the Louis de Wet Charitable Trust that runs this Grade 1 listed Medieval spectacular medieval building.
- Event management
- Governance
- Strategy
- Current project on going
Freelance Office Administrator
Cross functional operational support, during a key transition period
"Thomasina was a pleasure to work with, she was adaptable, diligent and eager to support.”
Sinead Quinn Director of Client Relations & Operations, Beatfreeks
Cross functional operational support, during a key transition period
- Financial support for the Finance Manager
- Support to Director of Client Relations & Operations
- Support on Budget Management
- Creation of time and budget management systems
"Thomasina was a pleasure to work with, she was adaptable, diligent and eager to support.”
Sinead Quinn Director of Client Relations & Operations, Beatfreeks
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Literature Review: Barriers to Engagement
Research support as associate consultant to Lara Ratnaraja: Research, collating and designing a literature review which examined research and data on the barriers young people from marginalised backgrounds face in terms of social mobility, education and training and progression with a particular focus on the creative industries as regards workforce. |
“It’s a pleasure working with Thomasina. Our work together has spanned a breadth of projects - from collating and designing a literature review for the Southbank Centre to creating targeted mailshots and marketing for a leadership programme for diverse creatives in Yorkshire. Throughout this Thomasina always rises to the challenge- quickly adapting to different contexts and producing thoughtful and creative responses.” Lara Ratnaraja Consultant
Project Event Organiser for a Heritage Lottery Final Celebration event 2021
Project Evaluation by Dakin Events can be found HERE
Thomasina Carlyle Video Interview by Dakin Events HERE
- Programming activities and scheduling events -3 versions planned with changing Covid regulations (see interview below)
- Coordinating delivery of a hybrid event with multiple partners businesses and performers for a wide audience with a combination of Zoom performances and live events around the town.
- Marketing of the event: Audience reach 113 on line attenders booked including people from a wide geographic spread and from abroad.
- Participation 50 children's activity packs created for local children
- Managing budget celebration project delivered with in budget
- Coordination of volunteers
Project Evaluation by Dakin Events can be found HERE
Thomasina Carlyle Video Interview by Dakin Events HERE
Project Manager for Money Matters! Campaign for Creative Advantage Fund
ACE funded national campaign about financial awareness for arts organisations supporting lead consultant Helga Henry
ACE funded national campaign about financial awareness for arts organisations supporting lead consultant Helga Henry
- Project coordination
- Recruitment
- Reporting
- Budget monitoring
Event manager for Artist Advisor Dean Melbourne's event Summer Solstice
An evening of conversation and play for visual artists with Dean Melbourne Artist Advisor
Eventbrite: www.eventbrite.co.uk/e/solstice-soiree-with-dean-melbourne-the-artist-adviser-tickets-156655756585
An evening of conversation and play for visual artists with Dean Melbourne Artist Advisor
Eventbrite: www.eventbrite.co.uk/e/solstice-soiree-with-dean-melbourne-the-artist-adviser-tickets-156655756585
Project Coordinator for Film Installation
The Project A Cabinet of Secret Lives was complex, involving the marketing, management, production and touring of films and a digital installation. The project involved working with a wide range of people and companies including learning disabled artists, film crews, theatres, local groups and design companies. My role involved social media, prop and location sourcing, makeup recruitment, liaison with venues and accommodation.
"Thomasina was positive, well organised, committed, and efficient in her role. She was a great team member, supportive, trustworthy and enjoyable to work with. Throughout the project Thomasina worked to a high professional standard, determined to reach goals set, while being patient, understanding of creative processes which were intrinsic to the success of this project."
Ray Jacobs, Director Arty Party
The Project A Cabinet of Secret Lives was complex, involving the marketing, management, production and touring of films and a digital installation. The project involved working with a wide range of people and companies including learning disabled artists, film crews, theatres, local groups and design companies. My role involved social media, prop and location sourcing, makeup recruitment, liaison with venues and accommodation.
"Thomasina was positive, well organised, committed, and efficient in her role. She was a great team member, supportive, trustworthy and enjoyable to work with. Throughout the project Thomasina worked to a high professional standard, determined to reach goals set, while being patient, understanding of creative processes which were intrinsic to the success of this project."
Ray Jacobs, Director Arty Party
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Report Production
Under the umbrella of Birmingham Hippodrome working for Helga Henry and Lara Ratnaraja I conducted research on the longer term impact of the RE:Present Programme one year after it officially finished to gain an understanding of the wider impact of the programme.
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Managing Editor
As Managing Editor of the ASSITEJ Magazine 2016 I was the UK contact for the publication working group and intermediary between the ASSITEJ International editors and the Shrewsbury based designer 21st Century Design. The publication had to be produced in line with the format of previous years and included articles in 14 languages. Distribution on completion was also part of the brief. The Completed annual magazine for ASSITEJ 2016 can be viewed on the link below.
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Business support
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Creation of report visuals and presentations
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Business Support
Preparation of Memorandum and Articles of Association for Limited Company
Support on Charity Commission Application
Creation of Child Protection Policy
Preparation of Memorandum and Articles of Association for Limited Company
Support on Charity Commission Application
Creation of Child Protection Policy
"We recently worked with Thomasina as an advisor on setting up our limited company and registering as a charity. It was invaluable to work with her and have the security of having her knowledge, experience and expertise. She has a warm and approachable manner and we felt that we could ask her anything, no matter how trivial we thought it was! She is an efficient and quality driven worker- making the process of incorporation clear, quick and easy for us, we couldn’t have done it without her." Jo Gleave Co-Artistic Director Tin Box Theatre
Business/industry training
For the Next Gen associates at mac:
For the Next Gen associates at mac:
- Identifying and mapping your market
- Pricing
- Image and branding
- The business of you
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Mentoring:
"Thomasina has been absolutely great as a mentor. She assessed our situation and listened carefully to our hopes and aspirations. From this she devised a really effective plan. In addition she has given me lots of advice and handy tips based on her years of experience. I feel like we have had very good value for money because of how well she structured the time and I feel really empowered with a new set of skills. We will definitely work with Thom again in the future." Claire Coache, Artistic Director - Open Sky |
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Click here for information on Pentabus Theatre's current work
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